Duis the UAE’s second telecom operator and Etisalat’s primary challenger. Du operates own 4G/5G mobile, own FTTH fiber, and a unique Hero Home Wireless5G product line that’s become a renter favourite for its plug-and-play setup and aggressive promo pricing.
Why Choose Du
- Cheaper entry pricingthan Etisalat on most equivalent plans
- Hero Home Wireless— best 5G FWA in the UAE for renters (move it anywhere within Du 5G coverage)
- Disney+ includedby default on Hero Home Wireless Plus
- Smart Business Plan— first fully-customisable SME mobile plan in the UAE
- Strong urban coveragein Dubai Marina, Downtown, Business Bay, JLT, Abu Dhabi Reem
Du Plan Lineup
Du’s 2026 lineup: Wasel/Prepaidpacks from AED 25, Talk postpaidplans with bundled minutes, Hero Home Wireless5G plug-and-play, Du Home Fiberup to 2.5 Gbps, and Business Infinite 125+for SMEs (cheapest unlimited mobile in the UAE).
Setting Up Du for the First Time
Residents register a new Du line with an Emirates ID, same as Etisalat — there’s no separate approval process. Visitors can pick up a tourist SIM or eSIM at the airport with just a passport. What differs is speed: Du’s app-first setup means most of the registration, plan selection, and even Hero Home Wireless activation can be completed without a store visit, whereas some Etisalat services still push toward in-store steps. If you’re a new arrival still waiting on an Emirates ID, Du (like Etisalat) allows a temporary passport-based activation you upgrade once the ID card is issued.